Today’s flashback is to Noah Davis‘s Imitation of Wealth installation which was shown in MOCA’s storefront space in 2015. Sadly, Davis passed away before it opened.
Some of these works are currently on view as part of his gorgeous retrospective at the Philadelphia Museum of Art.
From MOCA’s website about the installation-
One of the unique characteristics of the contemporary art scene in Los Angeles is the proliferation of artist-run spaces, many of which are located in storefronts across the city. MOCA was founded by artists and, due to its philosophy of placing artists at the center of its mission, has long been known as “the artist’s museum.” Storefront continues this tradition by inviting two artist-run organizations to take over MOCA’s Marcia Simon Weisman Works on Paper Study Center each year.
Founded in 2012, The Underground Museum is a storefront space developed by artist Noah Davis. Located at 3508 West Washington Avenue in Los Angeles’s Arlington Heights neighborhood, The Underground Museum has a gallery space, offices that serve as editing suites and a painting studio, and an outdoor garden which hosts parties, events, and film screenings. Davis wanted to bring what he called “museum-quality art” to a traditionally African American and Latino working-class neighborhood. However, when The Underground Museum first opened, no museums were willing to lend such works. Undaunted, Davis decided to recreate iconic artworks by famous artists such as Marcel Duchamp, On Kawara, and Jeff Koons. The title for his inaugural exhibition, Imitation of Wealth, alludes to Douglas Sirk’s classic film Imitation of Life (1959), a pre-civil rights era melodrama about passing. Just as the film’s protagonist pretends to be white in order to escape the fate of the second-class citizenship offered to African Americans, the works in the exhibition masquerade as famous works of art in an attempt to break down the traditional class and ethnic barriers to high culture. Irreverent and tongue-in-cheek, Imitation of Wealth stages many of art’s time-honored questions about the nature of truth and authenticity.
The Underground Museum, where this work was first shown, was a unique and special place that held many great exhibitions and events. After Davis’s death it was run by his wife, artist Karon Davis (who co-founded the space), and his brother filmmaker Kahlil Joseph. The museum closed in 2022.
Below are some images from a visit in 2019.
Front doors of the Underground Museum
Two views of the outdoor space at the museum-
Along with the galleries, bookstore, and outdoor spaces, you could even find artwork in the bathrooms. The unique wallpaper collage seen below was created by Genevieve Gaignard.
Objects in the bathroom at the Underground Museum
Wallpaper detail
